Matzo Brei
Please welcome Hank Shaw as he shares a Passover treat with us. Hank made the savory version of matzo brei for my parents and me the other day, we loved it! ~Elise
I grew up in a New Jersey town with lots of Jewish people, so I received an early education in things like the Seder, or Purim or Hannukah. I remember this dish as a quick meal my friends' mothers would make when I came over during Passover. I remember it as "maht-zuh-brai," with the "brai" rhyming with "try." I only later learned that it's spelled matzo brei.
Matzo brei is a Jewish version of a universal breakfast: A bready thing with eggs. It's sorta like huevos rancheros, or leftover dumplings and eggs. It is ridiculously simple, with as many incarnations as there are cooks.
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MOM? Malt-O-Meal Is Going Maternal
Breakfast-food marketer Malt-o-Meal is renaming itself “MOM Brands” as part of a corporate rebranding effort aimed at bringing more exposure to its growing stable of breakfast offerings.
“Our new corporate identity is a better fit for the wide range of products that we now offer,” Chris Neugent, MOM Brands chairman-CEO, said in a statement.
The Minnesota-based company, named an Ad Age Hottest Brand last year, once sold only Malt-O-Meal Hot Wheat cereal. Today its brands include Better Oats instant oatmeal and Mom’s Best Naturals, a line of cereals marketed as free of artificial ingredients, flavorings, coloring, and preservatives. No brand names will change.
While “MOM” might sound like an appeal to grocery-buying moms, that is not what’s behind the change.
“Malt-O-Meal decided that it didn’t make sense to go by a name that was tied to just one of its brands, and ‘MOM’ was how the company referred to itself internally for years, so it felt like a very natural and organic transition for the company,” said a spokeswoman in an email.
Maple & Brown Sugar
Malt-O-Meal® Hot Wheat Cereals give your family essential nutrients they need for growth, plus hearty goodness to get them through the morning. It’s not just great taste – it’s more of what hot cereal’s for.
Creamy Hot Wheat
Malt-O-Meal® Hot Wheat Cereals give your family essential nutrients they need for growth, plus hearty goodness to get them through the morning. It’s not just great taste – it’s more of what hot cereal’s for.